Tuesday 3 March 2015

The Legal Side: Other Obligations

BBC Code of Practice

The BBC code of practice is a type of contract that agrees that relations between the BBC and independent producers are legally fair for both parties. The code has also been approved by Ofcom. The code of practice states that the BBC will "agree its ‘Terms of Trade’ with Pact prior to publication."

This basically means that the BBC have certain guidelines in order to be fair to the independent producer. This is a massive advantage to all independent producers because if they ever want to do business with a big co-operation like the BBC, they can make sure that they are treated equally and fair.

Want to find out more about the code of practice?
Visit: http://www.bbc.co.uk/commissioning/tv/articles/how-we-do-business



Intellectual Property

Intellectual property is a legal term that protects the property of production creators, especially in the Media industry and other creative fields. Examples of intellectual property include music, images, and film. So for example, no one but the intellectual property owner would be allowed to use music, without the creators written permission. Although intellectual property is not just production work, this may also apply to trade secrets as well. So in the media industry, you would not be allowed to share any secrets about the film before it is released, which could very well destroy the success of a film.

In my opinion intellectual property is very important as it protects the rights to films in the media industry, and protects copyright owners to save them a lot of money.


Watershed Policy

The Watershed policy is a broadcasting code set up by Ofcom with applies to television and radio shows. The watershed in the UK is at 9pm, and the policy contains all the information about what broadcasting companies are allowed and not allowed to do before the watershed, and after it.

This watershed has been put in place to control the amount of unsuitable material that is broadcast at certain times. Unsuitable material could apply to many things, such as violence, graphic/distressing imagery, or even swearing. For example, swearing is not allowed on TV during the day regardless. However, after 9pm, swearing can be used depending on its nature. This system is in place to protect children from unsuitable content, and the reason why it is allowed to be broadcast after 9pm is because it is uncommon for children to be watching TV at the time compared to in the day, which is why the watershed is at 9pm.

However, just because you can do certain things as a broadcasting company after 9pm, doesn't mean you can't do everything. Things like adult content are still not allowed on at 9pm, and depending on its content are not allowed on until even later or not on TV at all!

Ofcom have dealt with over 300 cases of the watershed policy being broken. If it is broken, Ofcom will take action. The most recent case of the watershed policy being broken regards inappropriate music videos like Rihanna’s S&M (which was once shown in the early afternoon).


Controversies & Social Concerns in TV

There have been many cases of social concerns and controversies in the media industry. Controversies and social concerns can take many forms, such as ethical issues such as discrimination and stereotyping.

A good example of a TV show that has had quite a lot of controversies in the past is the popular car entertainment show 'Top Gear'. For example, in November 2008, TV presenter Jeremy Clarkson once joked about lorry drivers murdering prostitutes in a stereotypical way. This got over 500 complaints from viewers and even a member of parliament complained to the BBC with an order for Clarkson to be sacked. Although Clarkson was never sacked, it does prove that if the wrong things are broadcasted on TV, the public will take action if the broadcasters don't, and broadcasters usually tackle these social concerns in many ways.

If a broadcasting company is getting complaints, the best thing they can do is perhaps write out a public apology to those effected, and fine/sack those responsible. If anyone was hurt or anything was damaged, the broadcasters could also pay compensation to deal with the issue. The BBC have done this many times in the past.


Sources

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