3D technology in the media industry has become a massive thing over the last few years. 3D films date back to the 1915's in some form, and since then they have only got bigger. In 1950's they exited in a few American cinema's, and in the 1980's and 90's they existed worldwide in high end cinemas. And today 3D films can now be found in nearly all cinemas across the globe playing on a daily basis, it is now a huge part of media.
3D technology can be seen as both a good thing and bad thing from a production perspective. It can be a good thing because it means that content producers can now feature their films in 3D, and can mean they can charge more, making them more money. And especially if your film has a lot of special effects, 3D features would make a brilliant selling factor as many people would to watch your film to see these effects in 3D. One film that was very successful with 3D was Avatar. Avatar sold well due to 3D as the film has so many entertaining special effects that really challenged 3D to its maximum. If it wasn't for 3D Avatar wouldn't have been successful, so from a production perspective it can really make a good selling factor.
3D can also be a bad thing from a production perspective. We know 3D can benefit the success of a film, but it can also hinder the success of a film. Making a film for 3D purposes can be expensive, so is it any coincidence that the most successful 3D film of all time is also one of the most expensive film to make of all time? It is the 8th most expensive film made, with $237 million being spent on the production of Avatar. So overall, making a film for 3D purposes can be a gamble, and you could loose millions if your film is a flop.
3D can also be a good and bad thing from an audience perspective as well. It can be a good thing as it means the audience now have the option to watch films come to life to a whole new level. 3D doesn't replace 2D when it comes to cinema, but to have the option there for cinema lovers is always a bonus.However, a negative to 3D from a audience perspective is that it can make people feel sick. In the UK alone, more than three million people alone have some form a condition hindering them from experiencing 3D as it was intended so it could leave them feeling ill. This is very bad from an audience perspective as the last thing you should have to experience when watching a film is discomfort.
Films are used in 3D due to the special effects and action
that takes place, so if a film has loads of action and special effects, they
are usually very successful in 3D. So it is no wonder why Jurassic Park and
Avatar are successful thanks to 3D. But films that have also been successful in
3D very recently are films like Godzilla and Captain America: The Winter
Soldier. The reason why these films were made in 3D was all down to the special
effect advantage. So overall, 3D films appear to be changing action films in a
very good way, as now 3D allows action to come to life instead of just on a
flat screen.
Another bad factor about 3D is that ticket prices are more
expensive than 2D. From my own personal experience, my local cinema charges
customers an extra £2 on top of the general price, so it can be a bit pricey. But this is just not a one off, as many
branded Cinema’s like Cineworld also have a 3D price rule, where you have to
pay for the 3D glasses, even if you don’t plan on keeping them. So overall, 3D
does cost more.
In my opinion 3D is moving film forward, as it allows action films to come to life. Although 3D may not be the full future, it may be a guidance to drive film forward, to make films come even more to life.
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